DIGITAL MARKETING SPECIALIST
Go To Market
Sobre nosso cliente
The client is a French multinational company, specializing in security and identity solutions.
Descrição do cargo
- Work with Digital Business Specialists (DBS) to develop and execute a go-to-market strategy that incorporates market intel and prioritizes the regions, markets, and channels appropriate for each solution.
- Develop solution positioning and messaging, highlighting key value propositions and competitive differentiators. Ensure consistent branding and messaging of the solution across all channels.
- Collaborate with DBS to design and create campaign assets and content including white papers, case studies, articles, videos, infographics, social network updates, and more.
- Plan, create, manage, and optimize marketing campaigns across a variety of owned and paid channels.
- Familiarity with marketing automation tools and processes for lead generation and lead nurturing, supporting our sales efforts for both new and existing customers.
- Work with product owners to understand our digital solutions and be able to understand their technical capabilities and develop product marketing collateral that effectively highlights our key messaging.
- Either participate directly or support participating colleagues at any industry or relevant events that would be beneficial to generating awareness and business for the solution.
- Use marketing analytics tools to optimize campaigns and spend, and deliver insights to other teams as needed.
- Gather and share market intelligence and competitor intel found through marketing channels and events.
- Typically, 5 years' experience in marketing or related functional area, preferably in the technology industry
- Post-secondary degree in Marketing, Business or related field, or a combination of education and experience that would enable performance of the full scope of the position
- A strong understanding of digital identity technology and associated technologies is preferred
- An understanding of the technical, workflow and business ecosystem of identity
- Familiarity with local region markets and regulations
- Fluent on Portuguese, Spanish and English languages
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