Digital Marketing Manager for Games

São Paulo Permanente

Atualizada 06/04/2022

  • Consistent digital background involving product, media, performance and branding
  • Must have fluent/advanced English, Spanish is desired

Sobre nosso cliente

Global brand in the Gaming industry.

Descrição

The primary responsibilities include:
* Manage and Reach regional Digital Business / Services Targets.
* Ensure strong communication of the Store benefits and key promotions to drive the 1st and 3rd Party (Software) Digital Revenue targets.
* Capitalize Add-On content for key titles through innovative communication to educate consumers on this category.
* Drive development of local streaming platform & Reach KPI targets (e.g. Acquisition, Retention)
* Exhaustive analysis of digital sales & campaign performances (Post-mortem sales)
* Responsible to communicate to the region the Store marketing and promotional activities.
* Accountable for adapting to the regions commercial and marketing campaigns coming from Global
* Partner with Business Development Manager to explore new business opportunities and to assure consistency on the strategy.

Drive regional Store Performance
* Support localStore revenue growth plans for the LATAM South countries.
* Support the global team to reach KPIs on the Store.
* Bring the Store in top of mind of game consumers (secure awareness)
* Massive use of data and KPIs to optimize at the local level, the digital marketing plans and monitor business results (Actuals vs target & benchmark, Post buy Digital campaigns).
* Support on the definition of the promotional calendar with global and the Services Central lead.
* Collaborate to local key initiatives to consumers thru partnering with the local Owned channels/SoMe, PR activities and/or events Managers activities

Drive regional streaming development Subscriptions
* Support local growth plans, based on the Business Plan and reach defined KPI's (on awareness, acquisition & retention)
o Consolidate Central marketing plans with local media initiatives
o Identify targets audiences through data analyse (BIS)
o Analyse the post buy (CPM, CPC, CTR, etc)
* Use key marketing data tools available and monitor on a weekly basis the performances on Acquisition and Retention in order to be able to adjust.
* Collaborate local community activation.
* Amplify local key initiatives Communicate key offers to consumers thru Owned channels/SoMe, PR activities and/or events activities.

Perfil desejável

* 5+ years of experience in ecommerce, digital marketing, business development roles.
* Undergraduate degree in marketing, or communication required, or equivalent related experience.
* Empathy, you understand community feedback and will put yourself in their mindset and make actionable decisions based on it
* Strong experience building, fostering and managing communities - familiarity with community platforms and tools
* Passionate about building relationships, on and offline
* Strong, clear written and verbal communication skills with the ability to comfortably interact and influence cross-functional teams across the organization
* A creative problem-solver.
* Passionate about being a community and customer advocate with a willingness to go the extra mile to serve our gamers
* Passion for supporting businesses and improving the product and customer experience
* Excellent teamwork and written/verbal communication skills
* The candidate must be trilingual in Portuguese, English (advanced/fluent) and Spanish (intermediate up).

O que está sendo ofertado

Great package

Contato
Gloria Horie
Referência da Vaga
195961

Resumo da vaga

Setor
Digital
Subsetor
Online Marketing Management
Indústria
Retail
Localização
São Paulo
Tipo de contratação
Permanente
Nome do consultor
Gloria Horie
Referência da vaga
195961