Digital Marketing Manager for Games

The primary responsibilities include:
* Manage and Reach regional Digital Business / Services Targets.
* Ensure strong communication of the Store benefits and key promotions to drive the 1st and 3rd Party (Software) Digital Revenue targets.
* Capitalize Add-On content for key titles through innovative communication to educate consumers on this category.
* Drive development of local streaming platform & Reach KPI targets (e.g. Acquisition, Retention)
* Exhaustive analysis of digital sales & campaign performances (Post-mortem sales)
* Responsible to communicate to the region the Store marketing and promotional activities.
* Accountable for adapting to the regions commercial and marketing campaigns coming from Global
* Partner with Business Development Manager to explore new business opportunities and to assure consistency on the strategy.

Drive regional Store Performance
* Support localStore revenue growth plans for the LATAM South countries.
* Support the global team to reach KPIs on the Store.
* Bring the Store in top of mind of game consumers (secure awareness)
* Massive use of data and KPIs to optimize at the local level, the digital marketing plans and monitor business results (Actuals vs target & benchmark, Post buy Digital campaigns).
* Support on the definition of the promotional calendar with global and the Services Central lead.
* Collaborate to local key initiatives to consumers thru partnering with the local Owned channels/SoMe, PR activities and/or events Managers activities

Drive regional streaming development Subscriptions
* Support local growth plans, based on the Business Plan and reach defined KPI's (on awareness, acquisition & retention)
o Consolidate Central marketing plans with local media initiatives
o Identify targets audiences through data analyse (BIS)
o Analyse the post buy (CPM, CPC, CTR, etc)
* Use key marketing data tools available and monitor on a weekly basis the performances on Acquisition and Retention in order to be able to adjust.
* Collaborate local community activation.
* Amplify local key initiatives Communicate key offers to consumers thru Owned channels/SoMe, PR activities and/or events activities.